The symbolic construction of sports betting products

Numerous studies have explored the specific risk factors of sports betting attending to singularities bettors. However, many these are also present in other gambling profiles (e.g. younger age, males, higher education, skill-based gambling) and fail tackle essentially distinguishing trait betting, namely, its symbolic association with sport. This conceptual paper argues that draws from a rich pool meanings professional sport influences how products understood. It that, unlike whose covering has be built after, relies on preexisting structures social significance. Sport confers attributes agency, control, skill make more skill-oriented less chance-based, but health, game, fun, nature decrease perceived risks associated betting. The contends poses particular barriers for treatment disorder form resistant cognitions about winning because embodies narratives success deeply engraved modern society, an extent forms cannot compete creating via their marketing strategies.